Influencer marketing has already earned its reputation as numerous people are getting into this field and becoming full-time influencers. This allows businesses to collaborate and create a workable marketing strategy across different social channels. However, influencer marketing is not all about collaboration with any influencer. Businesses make numerous mistakes that make it challenging to achieve their goal. Below are a few mistakes that can drain your investment.
Limiting Influencer Marketing to Social Channels: Most know that influencer marketing is only collaborating with an influencer and promoting your product or service across social channels. However, this isn’t the reality! Numerous influencers are available who are featured on television, blogs, and even magazines (traditional marketing platforms) and can provide you with a good reach.
Carolyn Scott-Hamilton is a popular influencer with multiple shows on MSN Travel, The Food Channel, AOL, and more. Many influencers like her can help you grab the opportunity to get into traditional marketing channels and showcase your product/service with high ROI.
Using Multiple Influencer Marketing Tools: Like any other marketing strategy, influencer marketing also requires the evaluation of different KPIs. You must know the KPIs to check the effectiveness of your marketing practices.
Most businesses rely on third-party tools to get detailed insight into the influencer marketing strategy. However, they make a big mistake, i.e., relying on multiple tools that deliver different results.
Different data is the big reason that confuses the marketers to conclude at one decision and hence dilute your efforts from getting higher ROI.
No Research Before Strategy Creation: Numerous businesses create a strategy but fail to review the existing & ongoing campaigns, which results in a worthless investment. You should check out the popular Influencer marketing campaigns that will help you check what’s working in the market and what’s not.
Regular inspection of social channels and reviewing different social campaigns is highly recommended to create a compelling and fruitful influencer marketing strategy for your business.
Neglecting Micro-Influencers: Influencers are many, and that’s one reason for big confusion for marketers in choosing the right one for collaboration. The right influencer is essential to turn your partnership into a big success and deliver the desired outcome.
However, not most of you are familiar with the different influencers available online. The major categories of influencers are:
- Nano influencers
- Macro influencers
Most people look for celebrities and macro-influencers who demand a high payment for one content. Most of you underestimate the collaboration with nano and micro-influencers, which is a big mistake.
Not Working Transparently: Transparency is essential in today’s era, as none believes in your business until it succeeds. Yet, many businesses work on verbal communication that might create after-collaboration disputes.
Hence, it’s always a great idea to work with 100% transparency that builds trust with the influencer. It’s also better to convert your verbal deal into a written agreement.
That said, you have enough mistakes that can drain your influencer marketing investment and result in dissatisfaction. You should ensure not to make these mistakes and get fruitful results from your efforts.